Insurance Rating Methodology

Trust Score

0-100% reliability indicator

The Trust Score is our primary metric for evaluating insurance company reliability. It's calculated using the following weighted formula:

Trust Score = (

Customer Rating Weight × 0.35 +

Claims Experience Weight × 0.25 +

Verification Weight × 0.15 +

Response Rate Weight × 0.10 +

Review Volume Weight × 0.10 +

Recency Weight × 0.05

) × 100

Customer Rating

35%

Bayesian average of all review ratings

Claims Experience

25%

Reviews from customers who filed claims

Verification Status

15%

Company verification level

Response Rate

10%

How often company responds to reviews

Review Volume

10%

Number of reviews (logarithmic scale)

Recency

Recent reviews weighted higher

Rank Score

Used for Top 10 rankings

The Rank Score determines position in Top 10 lists and country directories. It uses a more comprehensive formula:

Bayesian Average Rating

We use Bayesian averaging to prevent new companies with few reviews from being unfairly ranked. This pulls ratings toward the mean for companies with limited reviews.

BR = (v × R + m × C) / (v + m)

Where: v = review count, R = average rating, m = minimum reviews (10), C = global mean

Verified Review Bonus

Reviews from verified policyholders who have filed claims receive 1.5x weight in ranking calculations.

Recency Weighting

Reviews from the last 6 months receive 2x weight, 6-12 months receive 1.5x, 12-24 months receive 1x, older reviews receive 0.5x.

Integrity Penalties

Companies with flagged reviews, hidden reviews, or suspected spam patterns receive ranking penalties. Manipulation attempts may result in removal.

Dimension Ratings

5 key performance areas

We ask reviewers to rate insurers across five key dimensions:

Claims Handling

High impact on Trust Score

Speed and efficiency of claim processing, communication during claims, and overall claims experience.

Payout Fairness

High impact on Trust Score

Whether claim payouts matched expectations, fair assessment of damages, and no unexpected deductions.

Customer Support

Medium impact on Trust Score

Quality of customer service, wait times, helpfulness of representatives, and accessibility.

Transparency

Medium impact on Trust Score

Clear policy terms, no hidden fees, honest communication about coverage, and straightforward pricing.

Renewal Experience

Standard impact on Trust Score

Fairness of renewal pricing, ease of renewal process, and communication about changes.

Cold Start Ranking

For new or limited-review markets

In markets with insufficient review data (less than 5 reviews per company), we use a temporary cold start ranking methodology:

Cold Start Rankings Include:

• Verification score (domain, documents, manual verification)
• Profile completeness (description, contact info, etc.)
• Website quality indicators
• License and regulatory standing (where available)

Cold start rankings transition to review-based rankings once sufficient customer reviews are collected. We clearly label cold start rankings in the UI.

Data Updates

How often scores are recalculated

Trust Scores

Updated every 24 hours

Rank Scores

Updated weekly

Top 10 Lists